RCS is reshaping SMS in Brazil: 135 million devices and a shift to the conversational model

With 135 million enabled devices, RCS is moving Brazilian messaging from one-way blasts to complete journeys inside the conversation — selling, guiding and resolving without leaving the chat.

Research highlighted by AdNews points to 135 million RCS-enabled devices in Brazil and a change of model: from one-way SMS to conversational. What used to be a plain text notice now supports complete journeys inside the conversation — rich links, carousels, action buttons — with Vivo and Claro reporting delivery coverage above 80% of the enabled Android base in the main metropolitan regions.

What this means for advertisers in Brazil: mass sending is turning into a conversation with a reply path. Anyone already running SMS should test RCS on the highest-value flows — abandoned cart, collections, post-purchase — same list, an entirely different interaction rate.