RCS reaches 145 million active users in Brazil; over a thousand companies already use the channel

Brazil hit 145 million active RCS users in June 2026 — 10 million more than at the end of 2025 — with over a thousand companies using the channel, among them iFood, Globoplay and Motorola.

According to Mobile Time, Brazil reached 145 million active RCS users in June 2026 — 10 million more than at the end of 2025. More than a thousand companies already message customers through the channel, most of them enterprise, including iFood, Globoplay and Motorola.

What this means for advertisers in Brazil: RCS inherits SMS's universal reach and adds rich media, buttons and sender verification — inside the native messaging app, with nothing to install. For CRM and reactivation it is currently the best reach-to-friction ratio in the Brazilian market.