Bytemerica brand

What we are

Bytemerica is an official TikTok advertising partner and the official Kwai advertising agency in Brazil. We run paid social campaigns, sell digital out-of-home media with Eletromidia and Focus Media, and help international companies set up and scale locally. Operating in Brazil since 2019.

Credentials

• Official TikTok advertising partner in Brazil
• Official Kwai advertising agency in Brazil
• Operating in Brazil since 2019

Logos

Three variants — full lockup, mark, wordmark — each on light and dark surfaces. Use the lockup by default. Don't recolor, rotate, add effects, or rebuild the wordmark in another typeface.

• 
  Lockup · LightDownload PNG ↓
• 
  Lockup · On darkDownload PNG ↓
• 
  Mark · LightDownload PNG ↓
• 
  Mark · On darkDownload PNG ↓
• 
  Wordmark · LightDownload PNG ↓
• 
  Wordmark · On darkDownload PNG ↓

Palette

Each colour means one thing. Night is the stage, paper is a document, signal is the action, aqua is something running. The indigo-to-aqua gradient belongs to the mark and to the brand line, never to a button or a background.

• Night

  The stage — where the operation speaks

  #06112F

  --night

• Paper

  Documents — plans, proof, forms

  #F7FAFF

  --paper

• Signal

  Action — the one thing to do

  #046FD3

  --signal

• Aqua

  Execution — live, on air, answered

  #11C8D6

  --aqua

• Indigo

  Intent — only inside the mark's gradient

  #5B45F0

  --indigo

Typography

Three voices. Newsreader italic is the client speaking. Archivo is us. IBM Plex Mono is what the operation prints — labels, figures, sources. Chinese uses system faces, with no webfont.

• You say it. Brazil moves.

  Newsreader Italic

  The client's voice, and the brand line

• One team. One plan.

  Archivo

  Our voice — headings, body, buttons

• SMS · BRAZIL — 128,305,600

  IBM Plex Mono

  What the operation prints — labels, figures, sources

Official boilerplate

Quoting Bytemerica in an article, deck, or partnership doc? Use this approved description as-is.