Bytemerica brand

What we are

Bytemerica is an official TikTok advertising partner and the official Kwai advertising agency in Brazil. We run paid social campaigns, sell digital out-of-home media as Focus Media's official partner and an Eletromidia agency, and help international companies set up and scale locally. Operating in Brazil since 2019.

Credentials

• Official TikTok advertising partner in Brazil
• Official Kwai advertising agency in Brazil
• Official Focus Media partner in Brazil
• Eletromidia agency
• Operating in Brazil since 2019

Logos

Three variants — full lockup, mark, wordmark — each on light and dark surfaces. Use the lockup by default. Don't recolor, rotate, add effects, or rebuild the wordmark in another typeface.

• 
  Lockup · LightDownload PNG ↓
• 
  Lockup · On darkDownload PNG ↓
• 
  Mark · LightDownload PNG ↓
• 
  Mark · On darkDownload PNG ↓
• 
  Wordmark · LightDownload PNG ↓
• 
  Wordmark · On darkDownload PNG ↓

Palette

Five colours and one accent, every one flat. White is the page and holds about 85% of any screen. Cal is the second surface — warm where this kind of page is usually a cool grey, and the largest Brazilian decision on the site. Ink is what is said, azulejo is the single dark band where a page ends, anil is the one action and every link. Ipê is the accent: a swipe under one word, and the word for something that is live. Ipê rosa (#D6457F) exists too, inside the tiles and on the waiting dot, and nowhere else. No gradients, and no shadows — separation is white becoming cal, and that is the whole vocabulary.

• Branco

  The page itself — about 85% of every screen

  #FFFFFF

  --page

• Cal

  The second surface — a band, a card, a quiet section

  #F3EEE3

  --paper

• Ink

  What is said

  #151A17

  --ink

• Azulejo

  The one dark band on a page, and the tiles

  #0E2A5A

  --night

• Anil

  The one action, and every link

  #2458B0

  --signal

• Ipê

  The accent — a swipe under one word, and “live”

  #F2B705

  --aqua

Typography

Three voices. Newsreader italic is the visitor speaking: the question that opens a page, and quotes — one per screen, and nothing else at that size. Figtree is us: chapter heads up to 46 px, body at 17, buttons, the name. It replaced Archivo in September 2026 because a warmer, rounder humanist face reads with the photographs where a neo-grotesque reads against them. IBM Plex Mono is what the operation prints — labels, figures, sources, three per screen at most. Chinese uses system faces, with no webfont.

• You say it. Brazil moves.

  Newsreader Italic

  The visitor's voice — the opening line of every page, and the brand line

• Native creative. Official buying.

  Figtree

  Our voice — chapter titles, body, buttons, the name

• SMS · BRAZIL — 128,305,600

  IBM Plex Mono

  What the operation prints — labels, figures, sources

Official boilerplate

Quoting Bytemerica in an article, deck, or partnership doc? Use this approved description as-is.