Bytemerica
BytemericaGrowth & Advertising Partner

Bytemerica Radar · 2 signals

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Retail media, search, social and the rest of the Brazilian media mix — what changes for buyers.

  1. Digital advertising in Brazil grows 12.7% to R$ 42.7 billion; video is already 49% of spend

    The Digital Adspend 2026 survey (IAB Brasil/IBOPE) records R$ 42.7 billion invested in digital media in Brazil in 2025 (+12.7%), with video at 49% and social at 55% of the total.

    Source: IAB Brasil · Digital Adspend 2026

  2. Brazil set to lead global retail media growth for a third straight year: +38.4% in 2026

    eMarketer projections put Brazilian retail media up 38.4% in 2026 to US$ 1.67 billion — global growth leadership for the third consecutive year — reaching US$ 3.14 billion by 2029.

    Source: E-Commerce Brasil

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